Ansible Tower 3.0 and later uses virtualenv. Virtualenv creates isolated Python environments to avoid problems caused by conflicting dependencies and differing versions. Virtualenv works by simply creating a folder which contains all of the necessary executables and dependencies for a specific version of Python. Ansible Tower creates two virtualenvs during installation–one is used to run Tower, while the other is used to run Ansible. This allows Tower to run in a stable environment, while allowing you to add or update modules to your Ansible Python environment as necessary to run your playbooks. For more information on virtualenv, see the Python Guide to Virtual Environments and the Python virtualenv project itself.
By default, the virtualenv is located at /var/lib/awx/venv/ansible on the file system but starting with Ansible Tower 3.5, you can create your own custom directories and use them in inventory imports. This allows you to choose how you run your inventory imports, as inventory sources use custom virtual environments.
Tower also pre-installs a variety of third-party library/SDK support into this virtualenv for its integration points with a variety of cloud providers (such as EC2, OpenStack, Azure, etc.) Periodically, you may want to add additional SDK support into this virtualenv, which is described in further detail below.